Atlanta based event curators Atlantic Division Entertainment have been bringing some of the nations most sought-after touring talent to the city. J.Cole, Kendrick Lamar, Alina Baraz, Kaytranada, and Nao are just a few of the incredibly diverse talents to grace the ADE stage. But talent doesn’t book themselves, so we sat down with the cofounders of Milk & Cookies and Atlantic Division Entertainment, Kevin Reese, Greg Burton and Jhordan Gibbs to discuss the growth of their brands. These young black go-getters use their years of industry experience, relationships, and brand development skills to curate the cities most anticipated events.
Fashion is not necessarily about labels or brands. It’s about something else that comes from within you.
Ambition is the driving force of our dreams. We put pressure on ourselves to succeed because we strive to manifest our vision. These three black men had a vision to bring talent to a budding music capital, not realizing that they were shaping the culture of the city. They work in the industry of “making a moment,” which requires industry experience and healthy relationships. The boys touched on how they want relevant, exciting artists who are able to create a moment for their attendees. They pride themselves on their diverse audience, allowing any and every music lover to come and experience the ADE brand. Jhordan explained, “We wanted the festival to vibe. If you have good energy and you want to have a good time, I think that’s what it’s about. It’s not a black, or white, or asian, or hispanic thing- it’s an energy thing.” But building a brand that is recognized as an “guaranteed good time” is difficult. They spoke on the passion that is alive in all three of them, constantly pushing each other to be competitive and innovative so that the brand grows. Disagreements may arise, but the business was built on such a strong foundation of friendship that if the work is getting done there are no hard feelings at the end of the day. Building a brand also requires practice. Director of booking Kevin says, “You want to be a millionaire, surround yourself with millionaires. If you want to own an amazing [platform], surround yourself with amazing bloggers. You want to build an incredible festival, have incredible festival owners in front of you that you can learn from.” Helping to build and work with some of Atlanta’s notable brands, like One Music Fest and the Shaky Franchise has help these guys build powerful media connections. Those connections and experiences assisted in the curation of their brands. Aside from their many accomplishments, these guys are genuine down to earth gentlemen. They still find time to support many other established and maturing Atlanta brands like; AT&T, the Atlanta Hawks, A3C, Level Up Atlanta, Bae Worldwide. They enjoy spending time with their families and friends and attending events around Atlanta. The future is bright these young entrepreneurs